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At the recent AOSSM Annual Meeting in Nashville — a city buzzing with energy, music, and collegial spirit — I had the privilege of meeting and photographing legendary coach Urban Meyer, one of the most successful leaders in college football history. His keynote address was a masterclass in motivation, leadership, and building championship teams.
Culture Drives Success
Meyer’s message was clear: “You get what you emphasize.” He underscored the importance of consistent standards, trust, and accountability. Success, he explained, isn’t luck — it’s the product of relentless preparation and attention to detail, day after day.
Leading Through Connection
“Every player has a story,” Meyer said, reminding us that great leaders truly understand their people. By connecting personally, they inspire each individual to give their very best. I remember Tom Brady emphasized this in a keynote as well at a previous meeting, not long before he left New England and won a championship in his first year at Tampa. Coincidence?
The True Moment of Victory
His closing words were simple yet profound: championships are won long before game day — in the unseen hours of hard work, commitment, and belief.
The energy in that Nashville ballroom was electric, and I left inspired to apply his principles — and I hope you do too.
